functional beverageGrowth

Huel Email Flows

Browse Huel's complete welcome email sequence — every email, subject line, timing, and design deconstructed. See exactly how their 16-email flow converts new subscribers.

huel.com|7 flows, 16 emails|Updated April 18, 2026

welcome flow

5 emails in sequence

1
Sent immediately
2
1 hour later
3
Day 2
4
Day 3
5
Day 4

abandoned cart flow

1 email in sequence

1
Sent immediately

campaign flow

4 emails in sequence

1
Sent immediately
2
Day 3
3
Day 11
4
Day 16

onboarding flow

1 email in sequence

1
Sent immediately

educational flow

3 emails in sequence

1
Sent immediately
2
Day 15
3
Day 8

educational flow

1 email in sequence

1
Sent immediately

post purchase flow

1 email in sequence

1
Sent immediately

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More Huel flows on the way

We're tracking post-purchase, abandoned cart, and winback flows. Get notified when they're live.

Huel Email Flows — Welcome Sequence Breakdown | Vitals