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Ritual Email Flows

Browse Ritual's complete welcome email sequence — every email, subject line, timing, and design deconstructed. See exactly how their 5-email flow converts new subscribers.

ritual.com ↗|3 flows, 5 emails|Updated April 1, 2026

promotional flow

1 email in sequence

Sent immediately

The multi made for the journey: now 20% off

View full email →

campaign flow

3 emails in sequence

Sent immediately

Your prenatal shouldn’t make you queasy. Get 20% off.

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Day 2

Our prenatal multi stands out

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Day 4

20% off the prenatal multi everyone is talking about.

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educational flow

1 email in sequence

Sent immediately

Let’s bust some prenatal and postnatal myths

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More Ritual flows on the way

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